By Cami Toronto, Communications —
Counterfeit and fraudulent sellers have begun to enter the Amazon marketplace, much to the despair of Amazon. These sellers have started scamming online consumers and stealing credit card information. Last month, Amazon announced their Intellectual Property Accelerator, a new program intended to help sellers protect their products on the site. This is a sign that online fraud will not be tolerated by the company and is a step into futuristic legal enforcement of online intellectual property.
According to a LexisNexis study, the average monthly fraud volume has increased 133 percent for middle- and larger-scale online retailers. This is a significant figure for online sales platforms, one that could indicate less trust in the future for online shopping if it continues to rise. Amazon needs to be involved more intimately on the side of ensuring legitimate sellers for the members and people that depend on the online shopping conglomerate.
How do we know if online sellers are honest? Converus has the solution: EyeDetect is a screening technology that assesses the trustworthiness and personal integrity of individuals. It detects deception by measuring involuntary eye behavior during an automated, 30-minute true/false test. (Note: The Employee Polygraph Protection Act prohibits using lie detectors like EyeDetect in private companies in the U.S. However, U.S. federal, state and municipal government employees or contractors may be tested.)