By Joshlin Sheridan, Marketing —
What defines who you are? Is it your age, your nationality or perhaps your social security number? However you define yourself, your identity is unique and worth protecting. In a world bombarded with online identity theft, it is more important than ever to ensure that your private information stays safe.
Cyberspace is Concerning Americans
According to a recent study conducted by McAfee, New Security Priorities in An Increasingly Connected World, 43 percent of Americans feel that they lack control over their personal information and 66 percent of these consumers are more concerned about cyberspace today compared to five years ago. Yet, despite this growing concern, this same study reported that only 37 percent of people use a protection system for identity theft.
Additional Security Features
How can this chasm between the concern over identity theft and taking preventative measures be bridged so that consumers feel safer on the internet? Some Americans choose to buy technology security systems for their own homes and devices. Individuals also feel further at ease when they know that companies that are privy to their personal information keep it safe. For this reason, it is vital that banks and financial institutions have high levels of security to ward against attempts at identity theft.
One such safety feature that financial institutions can integrate is IdentityDetect™. This web-based and mobile app technology allows customers to verify their identities within about 2 minutes through a nonintrusive test that monitors variations in motor nervous system responses. Integrating this technology is affordable and yields accurate and quick results. Learn more about what IdentityDetect can do.