By Brianne Burr, Marketing –
There are numerous methods used to determine truth. Many people want to go with a gut feeling or with other emotional measures. Others rely upon logic and facts. Some use a combination of these techniques to determine where accuracy lies, while others rely on guesswork. Which method is the most accurate?
An interesting study recently published in Legal and Criminological Psychology asked a similar question. To test the theory, researchers from the Centre of the Advancement of Psychology and Law at the University of British Columbia Okanagan put before student participants a number of data clips of individuals seeking the return of a loved one (source: The British Psychological Society 2014). The individual in the clip was either the murderer or the friend/family member, genuinely pleading for the missing person.
The findings of this study were very interesting. When using factual evidence only to determine if the individual in the clip was lying or sincere, participants correctly chose the murderer half the time; in other words, this method was as effective as a coin toss.
However, participants were more apt to feel genuine sympathy for those who were honest in their pleas. Additionally, when reading the text of the plea, participants were more often instinctually correct.
This begs the question: “Can you trust your heart?” This study suggests that while some believe cold logic and factual evidence to be the best indicator of deception, the heart can actually be very good lie detector.
A Better Lie Detector
This evidence, however interesting, is not entirely convincing. More accurate lie detection techniques do exist. The truth is, we humans are easily swayed, easily biased and easily manipulated. Whether we attempt to be unbiased, we experience emotion and reactions to the actions and words of those around us. For important matters, a more accurate and completely unbiased test is needed to determine the truth.
EyeDetect™ is a new form of lie detection technology that is unbiased, non-intrusive, and 85% accurate. The subject responds to true/false statements for 30-40 minutes while looking at a computer screen. An optical scanner observes eye behavior carefully during that process. Results are processed mathematically and quickly. With an 85% average accuracy, EyeDetect is a far more trustworthy lie detector than the heart or the mind. It’s truly something which we can rely on.